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South Africa · TikTok · YouTube Shorts

Views in.
Rand out.

TikTok pays creators in America, Britain, Brazil and Japan. It pays South Africans nothing. So we built the thing that does — brands fund campaigns, you post, and you're paid R12 for every 1,000 verified views, in rand, to your own bank account.

Join the creator waitlist I'm a brand →
R0What TikTok pays SA creators
29.1mSouth Africans on social media
3h 41mSA daily social use — 2nd highest on earth

What you'd earn

Do the maths on your last month.

Move the slider to the views you actually get. This is what the same month would have paid you on create.

Campaign type
Verified views per month 250,000
You earn on create
R3,000

R36,000 over a year at the same rate.

TikTok pays you
R0

South Africa is not in the Creator Rewards Programme.

Earnings depend on campaigns you're accepted onto and the views those posts actually get. Every campaign has a cap per post. Nothing here is a guarantee of income.

How it works

Five steps, then you get paid.

  1. 01

    Sign up and verify

    You must be 18 or older, South African, and the bank account has to be in your own name. We check your ID and your account once — not every campaign.

  2. 02

    Connect TikTok or YouTube

    You connect the accounts you post from. We only read public view counts on the videos you submit — we can't post, message or change anything.

  3. 03

    Pick a campaign and read the brief

    Each campaign shows the rate, the cap per post, the deadline, and exactly what you're allowed and not allowed to say. Accept it and the footage is yours to edit.

  4. 04

    Post it, with #ad, and submit the link

    The disclosure is not optional — South African advertising rules require it and a post without it doesn't qualify. We count views from the moment it's approved.

  5. 05

    Get paid, 14 days after the campaign ends

    The hold is how we check for bought views. Then your earnings are payable, you withdraw from R150, and it lands in your bank account in 2–3 days. Free.

The honest part

What counts, and what gets you banned.

We'd rather tell you now than argue with you on payout day.

Counts as a qualified view

  • Public views on a video you posted from your own connected account
  • Posted after the campaign brief was accepted
  • Carrying the campaign hashtag and a visible #ad disclosure
  • Still live and public at the end of the hold period
  • Counted by TikTok or YouTube themselves, not by us

Doesn't count — and may end your account

  • Bought, botted, incentivised or pod-driven views
  • Someone else's edit, or a video you didn't make
  • More than one account per person or per ID number
  • A bank account that isn't in your own name
  • Paid boosting, unless the campaign specifically allows it
  • Deleting or hiding the post before the hold period ends
A view count is not a South African. TikTok and YouTube tell us how many times a video was viewed — not who viewed it or where they were. We never sell a brand "South African views" on the basis of a public view count, and we'll say the same thing to you. Where a brand needs to know the audience was local, we require your platform insights and we pay a different rate for it.

For brands and agencies

Buy views, not promises.

You fund a campaign. South African creators post. You pay for verified views that actually landed, and whatever we don't deliver goes back to you. You never pay a creator directly — we contract, verify and pay every one of them ourselves, so you deal with one supplier and one invoice.

"Forty creators means forty vendors through procurement."

One supplier. One PO. One invoice.

"We paid upfront and the post flopped."

You pay per verified view. A flop costs you less.

"A creator didn't disclose and we got the ARB complaint."

No #ad, no qualifying views. Enforced, not requested.

"The agency gave us three videos for eighty thousand rand."

R50,000 gets you around sixty, licensed for your ads.

"Briefing to live takes six weeks."

Brief on Monday. Posts live Thursday.

"Global platforms give us American-sounding content."

Creators here, in the languages people actually speak.

Book a pilot campaign See the rates Pilots from R7,500. No retainer.

Rates

One rate. No platform fee on top.

The rate you see is the rate you pay. We make our margin on the difference between what a brand pays and what a creator earns, and we publish both numbers. We never take a cut of a creator's earnings.

Campaign typeBrand paysCreator earnsR15,000 buys you
ClippingYou supply footage you own. Creators edit and post. R15 / 1,000 views R12 / 1,000 views 1,000,000 verified views
Original UGCCreators film themselves from your brief. R45 / 1,000 views R35 / 1,000 views 333,000 views + ~25 videos you keep
Managed campaignWe write the brief, cast the creators and run approvals. + R7,500 per campaign — Add-on
PerformancePaid per click, coupon redemption or install. In development — 2027
No VAT is charged. createmedia.co.za is not a VAT vendor, so nothing is added to the rates above and no VAT is recoverable on them. The price you see is the price you pay.
Creators pay nothing, ever. Joining is free, earning is free, and standard payouts to a South African bank account are free from a R150 balance. Same-day payout costs a flat R15, which is what it costs us. There is no percentage taken off your earnings at any point.

Questions

The ones everybody asks.

Is this actually free for creators?
Yes. We're paid by the brand, not by you. R12 per 1,000 views means R12 reaches your account. Our margin is the gap between what the brand pays us and what we pay you, and both numbers are published on this page.
How many followers do I need?
None in particular. We pay for views, not followers. A 4,000-follower account that regularly does 200,000 views is worth more to a campaign than a 200,000-follower account that does 4,000. You do need to be 18 or older, in South Africa, with a bank account in your own name.
Why does it take 14 days to get paid?
Because people buy views. The hold gives us time to check view velocity, engagement patterns and duplicate uploads before money moves. It also means the creators doing it properly aren't funding the ones who aren't. Brands pay us upfront, so the money is already there — we're just checking.
What does createmedia.co.za do with my data?
We collect your ID details to verify you're a real adult, your bank details to pay you, and public view counts on videos you submit. We process it under POPIA, we don't sell it, and you can ask for it back or deleted. Full privacy notice goes live with the platform.
Do I have to put #ad on everything?
On every paid post, yes. The Advertising Regulatory Board's Appendix K requires a clear, prominent disclosure of any material connection between a creator and a brand, and it has to be visible without tapping "more". A post without it doesn't qualify for payment.
What kinds of brands won't be on here?
No gambling or sports betting, no alcohol or vapes, no political parties, no medicines or health-claim supplements, no forex or crypto signals, and nothing aimed at under-18s. Some of those have the biggest budgets in the country. We're still saying no.
I'm a brand — what does a pilot look like?
R7,500 to R15,000, one brief, roughly 30 to 50 creators, TikTok and YouTube Shorts, running about two weeks. You fund it upfront, approve or reject every submission, and get a report with every video link and the verified view count against each one. Undelivered budget is refunded within 15 business days.
Is tax deducted from my earnings?
No. Creators on create are independent contractors, so you're responsible for declaring your own income to SARS. We'll give you an annual earnings statement so you can do it properly.

Get on the list

We're opening with a handful of campaigns.

Creators on the list get first access. Brands get a pilot slot and a call with the founder, not a salesperson.

Form not loading? Open it in a new tab. Your details are processed under POPIA and are never sold.